Speaker Bio

What does Justin Kingsley do? A better question: What doesn’t he do? A New York Times bestselling author, Justin is a storyteller, strategist, creative director, photographer, and a former Press Secretary under Prime Minister Paul Martin.

Named one of Canada’s most creative people by Marketing Magazine, Justin has served as Creative Director for NHL superbrand the Montreal Canadiens, turned Star Wars and Indiana Jones into global museum exhibitions, put a McDonald’s into the side of a mountain at a snowboarding competition, and developed award-winning communications strategies for UFC champ Georges St-Pierre and slogans for the Olympic Games and the FIFA World Cup. His most recent project is the creation of the We Can (#WECAN) campaign for the Canadian National Soccer team, and the strategy he developed for Adidas at the London Olympics was named best global campaign of the Games. We could go on.

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