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The 4C'S Of A Great Keynote Speaker

Whenever I am approached by a speaker looking for representation or I am in the process of working with an event planner to book a keynote speaker for their next event, I always suggest we go through the 4C's exercise.


The 4C's are a great way to narrow down the overwhelming number of speakers active on the circuit and identify the traits and characteristics of what make for a great keynote speaker.





The 4C's include:

✅ Content

✅ Currency

✅ Credibility

✅ Courage


If you are a speaker or an event planner, hopefully these help you too.

Please share or comment about the things you think make for a great keynote speaker.