Dr. Peter McGraw

Humor Lab at University of Colorado

Consumer Trends, Change, Innovation, Leadership, Sales & Marketing

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Speaker Bio

Dr. Peter McGraw is an expert in the interdisciplinary fields of judgment, emotion, and choice. His research has answered questions, such as “How do feelings affect the ways people spend money?,” “Can people feel happy and sad at the same time?,” and, “Why does the TSA suck?”

His work has appeared in Management Science, Psychological Science, Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, and Organizational Behavior and Human Decision Processes.

McGraw received a B.A. in psychology and M.Ed. in educational psychology from Rutgers University and an M.S. and Ph.D. in quantitative psychology from The Ohio State University. His post-doctoral training was conducted at Princeton’s Woodrow Wilson School, where he was mentored by Nobel Laureate Daniel Kahneman.

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